(202) 793-7162


Jonathan N.Bertrand

Developing The Social Media Awareness Industry

" One post can change the mind, One comment can change a generation "


Social Media Awareness Industry

First Social Media Diplomat:

Social Media Harm Reduction Efforts

Mr. Bertrand over the past 12 years has set out to develop a leading platform with companies designed to address the " Social Media User " and their usage. Mr.Bertrand has set the global standard based in " Florida ", USA. Bertrand is not just passionate about connecting the users with themselves but also connecting and building international and national relations on the premise of awareness and change the way we use all forms of media that includes online interactions via text, video, vr etc.


By Jonathan Bertrand

In the wake of COVID-19 we’ve come to realize that a new day in age is upon us, as an African American male dealing with the

pandemic as well as social injustice it has been a stressful time. Having dealt with a near two-month lock down plus Racial

tensions I’ve come to realize that the best thing to do is to either support the cause fear free and in relation to COVID-19 try

our best not to live in fear. Now to address life after COVID-19 and enduring, it’s opened my eyes to the reality that the term “

Friend ” is used loosely, to stoppage of proper communication was actually people temporarily filling in void’s they once never

addressed. Having dealt with anxiety in my early year’s a sense of loneliness struck me during this pandemic having triggered a

lot of emotions that were either hidden or soon surfaced, after 2 months of lock-down I was at my wit’s end and had to take a

three-day hiatus to another city 2 hour’s away because my subconscious couldn’t take being inside the house twenty-four hours a

day and not being able to see people or communicate with people i normally would like humans do face to face human to human

fashion. Now with all this to be said this is just the beginning of a transition that will soon become normal life, yes we can’t

stop a pandemic from happening but fear and misinformation was all too prominent, and not having clear leadership on a national

and international level made things a lot more difficult not just mentally and physically but also financially. For the last five

years I’ve had an opportunity to run a foundation based on how social media affects your mental and behavioral health –

www.SocialMediaAwareness.com , and sadly how it’s impacted our lives as users .To see how social media is being used to target

protesters and those who support in solidarity was very disheartening and to know that social media is being used to take away

free speech as well as Target individuals who are frustrated and just want to express themselves to me opened up a new belief that

our position in the world as American citizens have changed and it’s being showed on how we handle pandemics,Police brutality and

politics for the very citizens needing help. Now being someone with a disability and having dealt with specific learning

disabilities since a young age it goes to show marginalized people can get caught into a new ideology or belief based on emotions

and influences and trauma past and current. Whether it’s a post online or place of origin or religious belief attacking someone

whether verbally or physically isn’t the way to live and it isn’t the way to conduct ourselves as human beings. So I leave you

with this for those who seek guidance on how to handle this with the utmost urgency when you see something, say something but also

know your voice is powerful and understanding for those with disabilities as well can make a change that there is power in

numbers. Don’t lose faith and there is hope. “ One post can change the mind, one can change a generation”

Supported By : Global Touch Foundation Inc ( Non Profit ) - 81-0828413

Our goal is to expose the effects of social media and mental health impact through research. Many people suffer (Physically/Mentally) from exposure to negative Media.   We will do this by creating a curriculum that will be available to ALL learning facilities.  There are 5 basic areas we are concentrating on….they are EDUCATION, RESEARCH, MENTAL & PHYSICAL HEALTH AND POLICY, PARTNERING WITH INTERNATIONAL BUSINESS  AND INSTITUTIONS. 

Department Of Defense - Social Media Policy ( 2022 )


DOD Social Media Awareness

Write Up's / National Researchers From Various Level's on Social Media Studies

Hire Jonathan For Your Next Event


Social Media Dependence - In Person Seminar on how Social Media can serve as an addictive substance because its constant stimulation activates the brain's sensors that release dopamine; resulting in symptoms of withdrawal when the user is deprived of it.


Invited By Dr. Darryl Scriven

Dean of Arts & Sciences and Fellow in the Shipley Center for Innovation

Social Media Narrative - Virtual Interview on how Social Media impacts education on those who are impacted by the Incarceration system.


Invited By Shani Shay

Director of Incarceration 2 College

Social Media Cross Section For Disability Inclusion - away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.


Invited By Rinat Kisin

Ruderman Family Foundation ( Israel / U.S. ) Disability Inclusion Program Officer

Mental Health Event - In Person Seminar on how Social Media can serve as an addictive substance because its constant stimulation activates the brain's sensors that release dopamine; resulting in symptoms of withdrawal when the user is deprived of it.


Invited By Dr. Darryl Scriven

Dean of Arts & Sciences and Fellow in the Shipley Center for Innovation

Social Media Addiction Master Thesis - Virtual Interview on how Social Media impacts education on those who are impacted by the Incarceration system.


Invited By Shani Shay

Director of Incarceration 2 College

Introducing Social Media Awareness - away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.


Invited By PHI ALPHA DELTA Pre Law 2016

Social Media Diplomat, Keynote - 21st Century ChangeMakers: Trend Leaders Promote Social Media Discernment Among Youth (EUR/SCA) An Inter-Regional Project.


Invited By Rich Alleyne

Communications Manager

April 1st 2017, Panelist Harnessing The Power of Social Media - Bertrand is a pioneer of Social Media Awareness and introduces various new terms such as his " Triple Conscious Theory" and "Social Media Dependency Disorder". His ultimate goal is to develop educational platforms for educational institutions, workplace environments, and the US Military.


Invited By Alicia C. Aebersold

Chief Communications Officer

Social Media Research Institute

© Copyright 2016-2022



The Biological Self is comprised of the basic functions that can impact daily functioning like sleeping, eating, energy, and somatic experiences.


Mind The Psychological Self revolves around things pertaining to cognition, including working memory, information retrieval, problem- solving, attention, and overall thinking patterns.


External The Social Self covers the area of life that relate to the various relationships one may have including family, friends, lovers, strangers, community, and society.


Internal The Spiritual Self deals with the essence of life, what many would call the source of being alive. This can refer to faith-based belief systems, religions, or any other practices intended for self-improvement, self-fulfillment, purpose, or enlightenment.


Identity The Cultural Self encompasses things that relate to how one identifies to the world and in the world, as well as the values and beliefs one holds, including the origin of those values and beliefs.

Learn More About Our Industry Classess


Learn The Five Part's Of Mental Health and Behavioral Health




Partnered with Social media research corp and social media first aid international to introduce " Social media FirSt Aid " for the social media user ( Cyber bullying / Tech. Awareness. )


Partnered with global touch foundation and social media awareness ( foundation ) to advocate nationally and globally educational and research development and lessons.


Partnering with current researcher and expanding our understanding in various countries.

Social Media in Sports: University of Central Florida






Book Jonathan At Your Next Event


Empowering and Inspiring Memoir Stories

Virtual Rooms, Live-Streams or In Person

Relentless Commitment to SM User

Rewarding & Stimulating Conversationalist



Accelerate Industry Disruption


Diversifying Work Spaces

Detecting Early Vulnerabilities

Creating Cultures of Excellence

Building Digital Resilience



Become An Early Backer


Community Networks

Evolving Curriculums

Change Catalyst

Digital Re-Orientation

Bertrand- Wicks Sale 25 ( BWS25)

Developing Cognitive-Behavioral studies to create a safe and supportive environment to guide the Social Media User.

Inter-Regional Collaborations

Strengthening relationships between communities and people who are reengineering the meaning of social media.

Social Media Research Fund

Investing in philosophically advances that are constantly transforming, and creating new possibilities.

#IVLP participants from Central Asia and south-central Europe participate in professional exchange on Promoting Social Media Discernment Among Youth.

Founder Of Social Media Awareness Industry

Open Letter

Jonathan N Bertrand via United States Of America

The Social Media Awareness movement is addressing the online realm, as we currently know it. Currently , there is a lot of question on what is freedom, who is in control and what is real, do we own our own data in relation to privacy, and what is fake or considered propaganda and are we sovereign in the online world or is our identity being controlled. As a global connector and observer of the online world, We've learned that many realities are exposed that before the introduction of social media would take years and sometimes after tragic moment's to realize. The whole purpose of “ Social Media “ was to be Social in the online space giving us unprecedented access to people of all levels and statuses.

Social Media has streamlined communication to a degree where now it’s distorted on a national and global level. This global and national distortion has given rise to beliefs in counties that would be forbidden and old industries

being exposed for what once only insiders would know. This disruption of the “ System “ is no longer a contained narrative, it’s now been proven that Social Media can be used to topple powerful governments and using misinformation regardless of a political party, this creates new social changes amongst the online class system built in the online world.

This new class system is addressed and created based on LIKES AND FOLLOWERS, like any new social club or “ Society “ there have to be leaders and followers and in the Social Media World, there is no physical interaction to secure control of an audience like physical world influence and past historical events it required an ideology to be developed and then a group to deliver the messages and eventually parties were formed to push the which requires Social Media, the companies themselves are privately held companies that are independent of government with their CEO’s as the de facto leaders of this Social Media World, these CEO’s whether intentional or unintentional have changed the very fabric of communication and self identification which requires subconscious understanding.

When it comes to the ethical usage of Social Media is now operating in dangerous territory, when users questions national security and their rights in the online world we bring into question like any newly built realm or territory there are boundaries to which a person or group belongs to in order to build a self identity and markers to know habits and beliefs and functions. In the online world, there is a new type of name for this online subconscious development called the “ Social Media Persona “ introduced by the Triple Conscious Theory a nod to W.E.B Dubois in relation to African Americans in the 20th Century. When understanding this “ Quantum Theory “ of the 21st Century and putting a name to the persona that an individual would create in order to build their online and how others would address based on post, comments and interactions and influence in that specific space and time to understanding an personas “ Social Media Subconscious “ .

When understanding someone's Social Media Subconscious we must observe not just the habits but their online mark, meaning why they use and what is their desired outcomes for using that specific platform. So we in the same term do in depth “ Cyber Psycho Analysis “ of the self built profile of the person. There is no specific time frame to identify when a Full Cyber Psycho Analysis is completed or What a fully developed “ Social Media Persona “ is in terms of full life cycle.

Supporting The Global Development of Social Media Awareness Since 2015






Speaking Engagements


Success Stories

Notes from Social Media Dependency Disorder — Protocol and Treatment — Jonathan N Bertrand

Triple Conscious Theory | Treatment /Protocol
September 19, 202212 min read

ENGLAND VS UNITED STATES : Doctoral Perspective

Notes from Social Media Dependency Disorder — Protocol and Treatment — Jonathan N Bertrand

Hello, my name’s Jonathan Bertrand. thank you for tuning into the social media dependency disorder treatment breakdown. Now, for many people, you may be wondering, well, Hey, how does this affect me? How does this affect a social media user and us at the global touch foundation? As you can see here, we decided to in 2019,

develop a protocol and treatment. That explains exactly what we’re looking to do. And I just want to make it very clear. I am not a doctor, but we did work with doctors over the past couple of years, to develop a foundation of what a protocol and treatment would look like for the user of social media. Mind you, these are all documents here that we developed.

We worked with other professionals and certified individuals nationally to get this together who have donated their time, effort, and knowledge to make this somewhat usable before it becomes a professional DSM regulated type conversation. Now, one of the biggest things about social media dependency disorder is what is the diagnosis. Now for many people, you may be wondering, well, Hey, how do we evaluate?

So some of the things that we may ask, and this is an overview, and you can read it for yourself here. Some of the things we ask is, okay, how does this affect our emotional overall wellbeing? And how does it impact our everyday life? So some of the things about social media, I remind people is that social media is a tool in every platform, develops its own persona. And when you develop these own personas, you develop his own emotions with them. And one of the biggest things about it is that people don’t realize is that when you can join all these different platforms together, you have disorder. And this is where we came up with social media dependency disorder because of dependency of social media. We used to disorder.

Now, one of the biggest things we asked, well, to what extent does this impact our lives? And we also realize that this not only impacts our social skills. It impacts academic and our occupational functions as a whole. And it affects us in our processing skills over time and how we get information. Now, for many people, you may be wondering, well, Hey, what are the behaviors? Well, one thing we do know any constant use of social media is compulsive, especially when you know, it’s hard to control that compulsive disorder. So then we go into the fact of, okay, well, Hey, let’s give an example listed here. Can’t wait until you get to your designation. So you use the texting while driving, and you’re on your way to the family dinner. So you’ve got two factors here. You’re texting and driving, which is illegal. And then you’re going to a family function, which you can wait maybe 10, 15, 20 minutes depend on where you’re going. So these behaviors over time eventually lead you into different things where it could be avoided. If you understand why you’re using social media and how it affects you, the user. So now some of the things we realize that when content social media usage comes into play, or as we say, because you remember it’s 20, 21. Now this was written 2019. So we realized that a lot of social engagement is affected and we may be wondering, okay, well, Hey, what does this impact? So we know exercise because we realize that here in America, we don’t go out much as we used to back in the day and being someone of the millennial generation, I can speak for my generation. That is true. And we also know too, that social engagements are no longer in in-person face-to-face. And a lot of the time, this is more so text me, direct message me, or DM me or tweet me.

A lot of the engagement is on our digital devices. And we don’t go outside as much anymore. It’s not advocated as much like it used to be. So also we’ve realized too, is that as you get more detached from family, from friends, from face-to-face activities, you tend to go to the more route usage of social media, persona development.

When I say social media, persona development, you go towards cultivating your nearest application that fits you. So for example, some people use Twitter because it’s instant communication and you have to communicate, you get tweets back and forth. It’s funny. And it’s just rewards. Some people are readers. Some people like to tweet, or some people like to do Instagram because they like photos.

They like visuals. Some people like Reddit because right, it’s unfiltered. Anything can go, you meet different types of people in chat forums. It can go down a rabbit hole. So understanding your online community is very key. Then we go into, have you experienced problems caused by your social media behavior? Now something that I always tell people is that when social media starts impacting your personal, your family and your business life, you have a social media dependency or addiction, depending on the problem. But we’re on dependency right now. And one of the biggest things that we found out is that talking to people that are a highly dependent, very defensive, but not just defensive, but taking away social media triggers their anxiety, their stress, and sometimes depression, depending on the stages. And this is what we’re trying to cultivate. What are the, and how does this impact the user? Because everybody’s different based on demographic background, technology exposure, not everyone can afford a phone. So do they use the computer? Who’s the happiest. This is the ones with the technology are the ones without questions that need to be answered.

We’re going to do that in the near future. Now diagnostic, diagnostic clarification. Now, for many people you may be wondering, well, Hey, social media dependency disorder sounds legit when written out legit matches current day impacts and what’s currently happening and you can see, you can read it. You can, you can do everything with it. It’s right in front of you, but it’s an ongoing debate in the psychiatric community. And one thing we’ve learned that compulsive disorder is a major, major problem. And when it’s triggered by social media, it’s problematic because the diagnostic and statistical manual for mental health disorders DSM-V published by the American psychiatric association is a guide for healthcare professionals for diagnosing mental health problems. And we also realized that social media dependency disorder does not have its own category, but it may be diagnosed and could be diagnosed in a subcategory of another mental health condition, such as impulsive control disorder, meaning just tinkering flickering and more things like that or behavior addiction. So this is one of those things where many different categories and social media dependency does lead to that based off influence by followers based off likes, based off things you see visually that are aesthetically pleasing, whether it’s physically, whether it’s food, whether it’s drinking, whether it’s drugs, these are some things that come up that people don’t really address. And when you associate S M D D social media dependency does over a disorder with compulsive social media disorder or usage, the activities can go from mild to extreme based on the consequence. And why do you use social media?

And that is why it’s so important to understand the social media persona. Now, one may also realize that this is still such a new area. So what we aim to do is figure out how to classify and clarify the criteria to diagnose someone with social media dependency disorder. Now, for many people, you may be wondering, okay, well, Hey,

you know, we can go to therapy. We can do that. But with the therapy, we need to understand to treat this, how do we identify and manage self in the online world? And that’s understanding the social media networks and why they’re being used and what is causing you to be triggered on each site. Now it causes self-reflection. And this leads into,

of course, is this was written a psycho therapy, but we also want to introduce something called cyber psychotherapy, meaning the understanding of your online persona. Now, this is new. As you can tell from this document written in 2019, as I’m speaking, I’m updating verbally. And these are some things where cognitive behavioral therapy is a general consensus that the I get the individual identifies unhealthy negative,

and the belief and associations with what is triggering them. Now, as we introduce social media, we know that social media dependency disorder can, can fall under this when it comes to treatment. And we know that this is still pioneering work. And as we develop these terms and how we can help people, we understand that understanding and doing a cyber cycle analysis will help cyber psychotherapy be developed.

Mind you psychotherapy is talk therapy. Also cyber psycho therapy is therapy and the online world. So mind you, what we’re doing now with tele-health, these new things are being introduced. So we’re updating, that’s what the whole point of research is supposed to be all about updating. And with this document, we are looking to just start the conversation, not trigger people,

start the conversation. Now I’m going to skip over some things here, because this was, this has meant for doctors to be reading. Now, one of the big things we want to teach you how to cope and support yourself. So one of the big things we say is that in order to address a problem on social media, you have to gain awareness.

Awareness is key, but also educating yourself and then discovering what drives you to use social media is vital and identifying the situations that come up in that can trigger you and how to best address those things. When they do come up and understanding that what you post and say online could be risky behavior, depending on how you use it. Because what you say and do,

whether it’s Instagram, Twitter, Snapchat, there has to be boundaries set because your member, your digital footprint can be documented in what you say and do online can lead to an addictive cycle, which over time could end you up and do a lot of trouble and the lead you to need to be getting treatment for that. So what we always say is that these are the things that we’ve learned.

Social media dependency disorder could lead to addiction, dependency, anxiety, and stress, and could feed off others that may lead to unhealthy social media usage and behavior. Now, all we’re trying to do is teach you how to exit the third dimension, meaning the, to private, to social media, to enter and reenter the second dimension and how to regain the identity itself.

And then also practice relaxation and realize that social media is not the end all be all. There’s more to life. And you can manage your stress levels by understanding those techniques and stress reduction. Now also to identify what Dick’s functional behaviors are on social media that is triggering you. So if you know that if a friend calls you and says, check this out,

and you know, it’s going to trigger you step back, relax, because it can damage relationships, friendships as well as cause you financial issues in the long run. Because if you’re using it for business lawsuits or legal ramifications, you can lose your business. It can cause companies to lose billions of dollars because when you’re an employee, your representation of the company,

and when you’re with your family representation of your family, and when you’re with yourself, your representation of yourself and that social media persona is a dominant persona. And that’s what happens when you become dependent. Also, we do actually to talk to your healthcare provider, of course, and then of course, these things like make an appointment and talk to you,

a professional to see exactly how they can help you. Now, some things we do like you to do is take notes of your behavior so you can understand and see their Results. These are some of the solutions that I’ve learned from experience to help also identified a legal, occupational relationship problems that it’s causing you. So you understand, okay, Hey, I need to step back because my dependency to social media is going to cost me everything I’ve worked for.

And we’re in a generation to where we’re being introduced to it. Now we’re in the early stages. So it can still be corrected depending on your usage. Also, if you do suffer from mental health issues and you already know that don’t go to social media to vent, because it will only cause problems and create a history and timeline, that will not be a good look.

Also when it comes to key information online, a lot of the social media usage you see is being manipulated. And it’s also something too where you, the user are building an online persona of trauma. And when you’re in that cycle of trauma, you may not understand that what you’re posting is your real intentions, your real thoughts at times in your most desperate hour.

And these are the reasons why we created this protocol and treatment years back in 2019, because we saw the future. And here we are in 2021, where governments are changing, businesses are changing and people are changing. And all we ask is that you post responsibly and remember one post can change the mind. One comic can change the generation. And all we ask is that you go to social media awareness.org,

and please support the movement because remember you, the user of social media needs social media awareness. We’re here to help you. Thank you very much and have a great night and great day.

Jonathan N Bertrand

Bertrand is a pioneer of Social Media Awareness and introduces various new terms such as his " Triple Conscious Theory" and "Social Media Dependency Disorder". His ultimate goal is to develop educational platforms for educational institutions, workplace environments, and the US Military.

Back to Blog


Welcome to the Office of Jonathan N. Bertrand. Your source for all things Social Media Awareness.


Social Media Well Being

Council on Social Media Relations

Cyber Psycho Analysis

Social Media First Aid


Orlando, FL 32818

(202) 793-7162


Copyright © 2010 - 2022 Jonathan N Bertrand All Rights Reserved

This Site Is Managed By The Social Media Research Corporation